There is no one successful business that doesn’t value strong relationships. This can be seen in their internal and external connections they build with their suppliers, clients, and even new prospects.
Building strong relationships means having face-to-face interactions with prospects and new clients. Most businesses agree that this is the best effective marketing tactic they can use. Although modern times promotes interaction online, there are just many benefits businesses can get with personal contact.
For this reason, most marketers choose event marketing as the most effective strategy available. Once events are well planned and properly executed, no one knows how many opportunities are made possible. Face-to-face communications can create fantastic results.
Do you have your own business? Are you planning to hold an event to promote your business? Have you already decided what type of event to choose?
Events can come in different sizes and shapes. Each format has its own benefits and downsides. Now, what do you think is the best marketing event for your business?
Before you come up with a decision on which type of event to choose, it is very important for you to understand that this requires plenty of time when it comes to planning and a good amount of investment. Not giving your all commitment to make it possible is pointless. From actions to materials and to the presentation, everything must say something regarding your company. That is why you must make sure you choose what is right for good ROI.
Below are the two types of event marketing. Take a look at these types and determine which one works best on your brand.
The Third-Party Events- This is called third-party because there is a third party hosting it. This is what conferences, trade shows, and exhibitions are. These events provide space for other brands and organizations, who also rent the space, sponsor a part of the entire event.
The main advantages of third party events are that it drives up credibility, increase awareness and visibility, market research, industry research, and a captive audience of the targeted market. However, meeting the right people and accounts may be quite hard in this type of event. Also, it may have low efficiency to hit the mass with your marketing message.
The Self-Hosted Events- The next type of event you might consider is the self-hosted event. Here, your company acts as a hosting company and takes care of everything. From organizing to managing, you take all the responsibility. This can be a large training for hundreds of delegates or a small executive breakfast. This can even be a creative activity in a different setting.
This type is proven to be highly effective, to offer full control, can turn customers to influence other prospects, and has great touchpoints. However, organizing such an event can really be difficult since you are the one to do everything. You should also understand that every little thing that happened in the event will give a lasting impression to your business.
So, you have to carefully choose according to your business’ needs and requirements.